The people who already know you
Sphere & Past Clients
Your sphere and your database. Your name stays part of their week, so you're the first call when they, or someone they know, is ready to move.
How we reach themCRM targeting
Stay visible between listings, not just during them.
Brand ads tell your story to your people all year long, even on the days you don't have 5 minutes to think about marketing.
Plans start at $600/mo and are tailored to your biggest marketing goals.
Your people
It starts with who, not what
Before we build anything, we figure out who you already win with and who you want more of. That's what your marketing strategy is built on.
Example: Andy Zhou, Brooklyn
The people who spend time where you do
Brooklyn Brownstones
People who live on Brooklyn's brownstone blocks. Your name starts showing up near the block, the park, the cafe, so when they think about buying or selling, you're already familiar.
How we reach themGeofencing
The people who should know you
Music Industry Insiders
Producers, artists, executives, and the people around the music business. Your name starts showing up in what they read, search for, and browse.
How we reach themCustom audience targeting
Andy's audiences look nothing like Jordan's. Yours come from your own answers.
Every month
See your Brand efforts in real-time
Every month you'll receive a note from our team, reading your results and suggesting ways to improve performance. Then it walks through each audience: how many times your name appeared, how many people went on to your website, and how that compares to Compass agent benchmarks.
September · Sample report
Andy Zhou
Your name appeared 65,240 times this month, and 449 people went on to your website.
Sam FierHead of Agent Marketing
Your sphere and past clients are visiting your website at almost four times the typical rate for these ads, so your contact list is doing its job.
What we change nextSend me your newest contacts and they'll start seeing you next month.
| Audience and tactic | Appearances | Visits | Response |
|---|---|---|---|
| Sphere & Past ClientsCRM targeting | 14,220 | 83 | 0.58%3.9x typical |
| Brooklyn BrownstonesGeofencing | 29,640 | 107 | 0.36%2.4x typical |
| Music Industry InsidersCustom audience targeting | 21,380 | 259 | 1.21%2.2x typical |
Typical response is 0.15% for CRM targeting and geofencing, and 0.55% for custom audience targeting. Illustrative numbers from a sample plan.
Trusted by Compass agents from coast to coast
79% of Compass agents on The Thousand have worked with us.
"Hugo elevated both our listing and brand exposure to our existing and new clientele alike, and the difference has been remarkable. We trust them with our marketing entirely and couldn't recommend them more highly."
The Dan Urbach TeamLos Angeles"We have established a strong partnership with Hugo for several years now and they continue to excel in strategic thinking, collaboration and speed."
Felipe HernandezVP Marketing, Head of Compass Luxury"They embrace ambitious ideas, make them happen, and have created a tool that helps agents win more business."
Dana WikstromStrategic Marketing Lead, NorCal and Nevada
Before we build anything
Thirty minutes, and you leave with a plan
We show you options, you tell us what looks sharper, and your plan comes into focus one choice at a time.
- 01A little prep before we build
- 02Pick your favorite audiences
- 03Pick how you want to reach each one
- 04Walk away with your plan
How we reach them
Six ways to put your name in front of your people
The ways we use to reach an audience depend on that audience, and you choose all of them.
CRM targeting
The people who already know you
You send us your contact list. We match it to their phones and computers, and your ad appears while they read the news and scroll their apps.
Custom audience targeting
The people who should know you
Tell us who you want to reach. We find them by what they search for and the sites they read, and everything stays anonymous.
Geofencing
The people who spend time where you do
Pick the places that matter in your market, down to a building or a block, and the people who spend time there see your name.
Site visitor retargeting
The people who already looked
Your ads follow up with people who visited your website, so the ones who were just looking keep seeing your name.
YouTube ads
Your story, played out loud
Your videos shouldn't only live on your page. We play them for people in your market.
Social ads
Your feed, working while you sleep
Facebook and Instagram ads that run from your own pages.
This won't make your phone ring overnight. Here's what it will do.
Brand ads are a long game, and we want you going in with that understanding. They keep your name in front of the right people consistently, so when someone is ready to move, you're the agent they think of first. Leads are possible, but never promised. What builds, month after month, is recognition.
