The short answer
Your team can share one brand package, but only one report comes with it
Yes, your team can run one shared brand package instead of each agent buying a separate one. You combine everyone's contacts into a single list, pick a handful of areas together, and choose matches that fit the group. The Pulse, the monthly report on how many people saw your name, comes with the package itself, not with each person on the team. If you want separate reports for separate agents, you need separate packages, because the report follows the package, not the people.
Can your team share one brand package?
Yes. A brand package is built by matching audiences with tactics, and there's nothing stopping a team from building one package together instead of each agent running their own. The main reason to do this is simple: if three agents on the same team each run ads toward the same neighborhood, you're paying three times to reach a lot of the same people. One shared package with the right matches reaches that audience once.
To set it up, start by merging everyone's contacts into a single list rather than keeping three separate ones. Then pick a few areas as a team instead of letting each agent choose their own, since too many areas spread thin usually underperforms a tighter list run well. From there it's a depth-versus-breadth call: fewer areas with more matches behind each one, or more areas with lighter coverage. There's no single right answer, it depends on whether your team wants to dominate a couple of neighborhoods or keep a light presence across many.
Who gets the report when a team shares a brand package?
Whoever owns the package gets The Pulse, the monthly report showing how many people saw your name through that package. The report is tied to the package itself, not to each individual agent on the team. That means if five agents share one brand package, there's one Pulse report for that package, not five individual ones.
If your team wants each agent to see their own numbers separately, the fix isn't a setting, it's running separate packages. Each package generates its own report, so separate reporting means separate packages, each built with its own matches and its own price. Decide this upfront, because it shapes whether you're buying one combined package or several smaller ones for the team.
How many contacts should a team combine before adding a contacts match to a brand package?
400 or more, combined. Merge everyone's contacts into a single file before you add the contacts match to a brand package, since Hugo recommends 400-plus emails for that match to run the way it's supposed to. If your team is well short of that on its own, combining lists is usually what gets you there. One file, one match, no duplicate spend.
Hugo, updated October 30, 2026: Hugo recommends 400+ emails for the contacts tactic.
Does sharing one brand package cost less than running separate packages for each agent?
Usually, yes. A brand package is built match by match, each one priced on its own, so your team only pays for the areas and tactics it actually picks instead of each agent paying for overlapping reach. The one fixed cost is a $600 monthly minimum per package. Share the package, split the minimum.
Hugo, updated October 30, 2026: each match inside a brand package carries its own price, with a $600 monthly minimum.