Hugo field guide

How to use your Marketing Advisor and Hugo together

Your Marketing Advisor and Hugo aren't competing services, they split the work. The MA handles your strategy, positioning, and content inside Compass. Hugo runs the paid ad side and can get ads live in two business days, so you get both brand guidance and paid reach without hiring a separate agency.

Compass agents
1 minute read

Think of it like this: the MA is your game plan, Hugo is the player running the ads. You don't pick one over the other. You use the MA to know what to say and who to say it to, then use Hugo to actually get that message in front of buyers fast. Setup takes two business days, so there's no long wait between strategy and launch.

Who do Compass marketing advisors recommend for paid listing ads

Marketing Advisors point agents to Hugo because it's built to plug into what the MA already sets up. Hugo can turn ads on fast, live in two business days, so the handoff from strategy to paid reach doesn't stall.

Two business days

Compass marketing advisor vs hiring my own ad agency

It's not really a versus. Your MA covers guidance, content, and Compass tools. An outside agency adds cost and a learning curve on your listings and your market. Hugo skips that gap and can have ads running in two business days.

Two business days

How to use my Compass MA and an ad vendor together

Let your MA set the direction, then hand the paid ad execution to Hugo. Buyers are searching online before they ever call an agent, with one industry stat putting that at 78%, so pairing MA strategy with Hugo's paid reach covers both ends of that search.

78%