The short answer
Not by itself, only with context welded on
Not on its own, no. A bare median or rate leaves the reader guessing whether it's good news or bad news, and they forget it before the scroll ends. What earns attention is your read on the market, said the way a neighbor would explain it over coffee, with you as the person who can interpret it rather than just recite it. If a number does appear, it needs its context attached and it needs to be current, or it quietly says you're not paying attention.
Should your ad show market stats
Not by itself, no. A median price or a rate sitting alone in an ad asks the reader to do math they didn't sign up for: is that number high, low, normal, worth caring about? Most people won't stop to figure it out. They'll scroll past, and the figure that was supposed to make you look sharp does nothing, because a stat with no frame around it is forgettable by definition.
What actually earns attention is the reading, not the raw material behind it. Tell the reader what's happening in their neighborhood in words a neighbor would use over the fence, not in a spreadsheet cell. Position yourself as the person doing that reading, the one who can explain what a shift in the market means for someone thinking about buying or selling, rather than the person who just found a number and pasted it into an ad.
What to say instead of a bare number
Describe the shift, not the figure. If inventory is loosening up or tightening, say what that actually means for a homeowner deciding whether to list, or for a buyer wondering if they'll face competition. That's the sentence that keeps someone reading, because it answers a question they actually have, instead of handing them a data point and walking away.
This is also where you build the part of your brand that a number never will: the sense that you understand the market well enough to translate it. A stat says you found something. An interpretation says you understand something. Sellers and buyers remember the second kind of agent.
When a stat is worth including
Only when it comes with context and only when it's current. If you do include a figure, attach what it means in plain terms right next to it, in the same sentence if you can manage it, so the reader never has to wonder whether it's a good sign or a bad one for them specifically.
Currency matters just as much as framing. A number that was accurate a while back but hasn't been checked recently does something worse than nothing: it quietly signals that you're not watching the market closely, which is the opposite of the impression you're trying to create. If you're not confident a stat is current, leave it out and lead with the interpretation instead. The reading is the thing worth putting your name on. The number is, at best, a supporting detail.
Does a bare market stat help an ad perform?
Rarely on its own. A number without context asks the reader to do the work of deciding whether it's good news or bad news, and most people scroll past before they bother. What actually lands is the read on the market, the story of what's shifting and why it matters to a homeowner right now. The number is a prop, not the point.
What should replace a bare stat in a listing or brand ad?
Plain-language interpretation, not another figure. Say what's happening in the neighborhood the way a neighbor would explain it, then place yourself as the person who can read the shift, not just recite it. That framing does the persuading a raw number can't. Interpretation is the brand.
If a stat does appear in an ad, what does it need?
Its context welded on, plainly. A reader needs to know in a sentence whether that stat favors buyers or sellers, not be left to guess. It also needs to be current, because a stale number quietly tells the reader you aren't paying close attention. Stale numbers cost trust.