The short answer
Expanding into a new county uses the same package, just retargeted
Testing a new county or region works the same way as your first run: pick the package, set the new area, and launch. There's no separate approval step and no new product to buy just because the geography changed. The targeting, creative options, and reporting inside Hugo Hub all carry over as they are.
Can I run the same package in a county I haven't used before
Yes, and it works exactly like your first run did. Hugo doesn't lock a package to one market. Whatever combination of listing ads, brand ads, or add-ons you already run gets rebuilt with the new area's targeting instead of the old one. There's no waiting period tied to switching counties and no extra step where someone has to sign off before you're allowed to test somewhere new.
This matters because a lot of agents assume expanding means starting a new relationship with Hugo or upgrading to a different tier. That's not how it works. The tier you're on is about what the package includes, not where it points. A Compass agent running in one market today can be running the identical setup in a neighboring county, or across a whole new region, without touching the package level at all.
What's actually involved in testing a new market
What's involved is updating the geography and confirming the creative still fits. Inside Hugo Hub, or your Hugo contact adjusts the targeting area to the new county or region, keeps the rest of the setup as-is, and launches. If you're using geofencing, that's an address-based add-on, so you just plug in the new addresses you want covered, and it runs the same way it did in your original market.
Creative usually carries over with no edits. Everything else, from how the package is structured to how reporting comes back to you, stays consistent so you can actually compare how the new market performs against the one you already know.
Do I need special approval to expand
No special approval is needed to test a new market. Because the package and process don't change, there's nothing to re-approve. The only real decision an agent makes is which county or region to point the existing setup at next, and when to make that switch. That keeps expansion simple: it's a targeting change inside a tool you're already using, not a new product to evaluate.
Do I need a new plan or approval to expand into a different county?
No. The package you already use covers a new county or region the same way it covers your current one. You just update the targeting area inside Hugo Hub and launch.
Hugo editorial guidance, August 2026: It's the same package and process, just pointed at a new county or region — no special approval or new product needed to test it somewhere new.
What actually changes when I test a new market versus my usual one?
Mainly just the geography settings. Creative, package type, and reporting structure stay the same, so you're comparing apples to apples between markets.
Hugo editorial guidance, August 2026: It's the same package and process, just pointed at a new county or region — no special approval or new product needed to test it somewhere new.
Can I use geofencing when I expand into a new area?
Yes. Geofencing is an add-on tied to specific addresses, so it moves with you, up to ten addresses can be set anywhere you're running ads, including a brand new county.
Hugo editorial guidance, August 2026: It's the same package and process, just pointed at a new county or region — no special approval or new product needed to test it somewhere new.