The short answer
You get a crowd, not a name
No one gets a name list, not you, not anyone, at any spend level. What you get instead is a picture of the crowd: how often your ad ran, roughly where, and what kind of audience tends to be in it, sorted into brackets like age range or household type. That's enough to tell whether the right area is seeing you and whether that presence is building. It's also why the report is safe to hand a seller.
Can you see who viewed your ad?
No, and that's true across every network, every package, and every dollar spent. Ad platforms like Google, YouTube, Meta, Facebook, and Instagram don't hand over a name tied to a click or a view, not to Hugo, not to you, not to anyone buying ads through them. What you get back instead is aggregated: totals, geography, and audience makeup, never a single identified person. That's not a Hugo limitation. That's how digital advertising works everywhere, for every advertiser, at any size, and it applies just as much to a Starter package as it does to a Scale package.
What does ad reporting actually show?
Three things, and they're genuinely useful. First, how often your ad appeared, which tells you it's actually running and getting in front of people. Second, roughly where it showed, so you can see whether the right neighborhoods or zip codes are picking it up. Third, the shape of the audience in brackets, categories like age range, household type, or general interest, the same way any report about a crowd describes a crowd. None of it names a person. All of it answers the two questions that actually matter to you: is the right area seeing you, and is that presence growing over time.
Why is the reporting built this way?
Because the limit is what makes it trustworthy. A report that could name individual viewers would be a privacy problem, not a selling point, and no seller wants their listing tied to that kind of surveillance. What you forward to a seller in the Traffic Report describes appearances and audience shape only, nothing that could make anyone uncomfortable. For brand ads, The Pulse works the same way each month: it shows how broadly your name is getting seen across an audience, not who specifically looked at it. That's on purpose, and it's the reason the report is comfortable to put in front of a seller, a broker, or anyone else who asks.
Can a Compass agent see who viewed their ad?
No individual viewer list exists for any agent, at any budget. Ad platforms report on groups, not people, so what comes back is a shape of the audience, sorted into brackets like age range or household type, never a name or contact detail. No name list exists, period.
What does ad reporting actually show a real estate agent?
Appearances, rough geography, and audience brackets, that's the whole picture. You'll see how often your ad ran, a general sense of where it showed, and what kind of audience saw it in categories like age range or household type. It won't tell you if one specific person clicked or looked. It shows a crowd, not a face.
Why doesn't ad reporting name who clicked?
By design, not by limitation. Ad networks build privacy into the system so no one, not Hugo, not Google, not Meta, can hand over a name tied to a click or a view. That's exactly what makes the report safe to forward to a seller: it describes reach and audience shape, never a private browsing history. Privacy is the whole point.