The short answer
Your monthly brand report is called the Pulse, and it comes with Sam's note
The Pulse is your monthly brand report. It shows how many people saw your name, broken out lane by lane across the audiences and tactics in your package, and it comes with a written note from Sam covering what she's seeing and what to adjust going forward.
What's in your monthly brand report
The Pulse is the name for your monthly brand report, and it exists to answer one question: how many people saw your name this month. It breaks that number out lane by lane, meaning you see it split across the different audiences and tactics running in your brand package instead of one lump total. That way you can tell which part of your package is doing the work and which part might need a change.
The report is built for you to read on your own, no meeting required. It shows up on the same monthly rhythm every time, so you always know when to expect it and what it covers.
What is Sam's note
Sam's note is the written commentary that comes with your Pulse every month. It's her read on what the numbers are telling you: what's moving, what's flat, and what she thinks is worth trying next in your brand package. It's not a form letter. It's tied to your specific lanes and your specific month.
You don't need to schedule a call to get Sam's take. Her note arrives with the report itself, so the insight and the data land together.
Is there a set meeting schedule with Sam
No fixed schedule is promised. Sam does talk with brand clients regularly, but the guaranteed, built-in check-in is the Pulse landing monthly with her note attached. If your situation calls for more conversation, that can happen too, but it's not a calendar commitment Hugo makes upfront.
That monthly rhythm is also the easiest way to know whether your brand package needs a change before your next renewal decision. Watching the lane-by-lane numbers and reading Sam's note each month gives you a running view instead of a surprise at the end.
How often do I get a brand report or check-in from Hugo?
Monthly, through the Pulse. That's the cadence for brand clients: a report lands once a month showing how many people saw your name, and there's no separate meeting schedule promised on top of it. If you want to talk beyond that, you can, but the Pulse is the guaranteed monthly touchpoint.
Hugo, as of October 30, 2026: brand clients get monthly check-ins through the Pulse, with no promised meeting cadence beyond that.