The short answer
Your report updates itself because Hugo runs the refresh overnight, automatically
Because Hugo refreshes it while you sleep. Every night, Hugo's systems pull in the latest activity on your listing ads and rebuild the numbers in your Traffic Report, so what's waiting for you in Hugo Hub each morning is already current. You never have to request an update or build the report by hand. It's just done by the time you check.
What happens to your Traffic Report overnight
Hugo pulls in the latest activity on your listing ads every night and rebuilds your Traffic Report before morning. That means the version you see when you log into Hugo Hub isn't something you have to ask for or wait on. It's already been put together while you were off doing anything else.
The process runs the same way every night, regardless of how much or how little happened with your listing ads that day. Hugo gathers what's there, folds it into the report, and has it ready. You're not the one stitching the numbers together, and you're not the one deciding when the report is 'due.' It just is, every morning.
Why you don't have to update it yourself
You don't have to update it because Hugo runs the refresh automatically, not on request. That's a deliberate choice, not a limitation. If the report only updated when you clicked something, you'd be the bottleneck between your seller and the truth of how their listing is doing. Instead, the update happens on its own schedule, in the background, so the numbers are current no matter when you decide to check.
This also means you can forward the Traffic Report to your seller without worrying about whether you grabbed it at the right moment. Because it rebuilds overnight, whatever you send in the morning reflects what actually happened, not a version from a few days back that needed a manual push to catch up.
What you do with it once it's ready
You open Hugo Hub, find the current Traffic Report, and send it along to your seller. That's it. There's no export step you have to remember, no button that says 'refresh now,' no waiting for a load bar. The work of pulling the numbers together already happened overnight, so your part of the job is just showing up and forwarding what's already sitting there.
If you're wondering whether something specific from your listing ads made it into a given morning's report, the answer is that the report reflects whatever activity happened up through the overnight refresh. It varies day to day, but the mechanism behind it never does.
Do you have to refresh the Traffic Report yourself?
No, never. Hugo updates the report on its own overnight, pulling together the latest activity on your listing ads and rebuilding the numbers before you're up. You open Hugo Hub in the morning and the report is already sitting there, ready to forward to your seller. Nothing for you to trigger.
What actually gets pulled into the report overnight?
Activity from your listing ads, gathered as it happens across wherever Hugo is running them. The overnight process folds all of that into your Traffic Report while you're off the clock, so the report reflects what's been happening rather than a stale snapshot from days ago. The exact amount of activity varies listing to listing. You wake up to a current picture.
Why does the update run overnight instead of when you log in?
Timing, mostly. Rebuilding the report overnight means the numbers are already settled and ready before your day starts, instead of you sitting there waiting for a report to load while a seller's on the phone. Hugo handles that work in the background, not on request. That's the whole point of automatic.