What changed
The name, the logo, and the website. We simplified our packages and are now more collaborative than ever.
OUR REBRAND
Lead Gen Lab is now Hugo
On July 1, 2026, we changed our name. Lead Gen Lab became Hugo. Same company. Same team. Same singular focus on Compass agents.
What didn't
Everything that matters. We still work exclusively with Compass agents. Your campaigns, reports, and credits all carried over.
FAQ
Is Hugo the same company as Lead Gen Lab?
Yes. Hugo Digital Ads is a DBA under Lead Gen Lab, LLC, same entity since 2019. Nothing changed hands, we just grew into the name Compass agents already knew us by.
Why the new name?
The work outgrew the old name. Same team, but new work and a new name.
I have an invoice or receipt from Lead Gen Lab. Is it still valid?
Yes. Payments and records from before the rename are ours and they all still stand.
Do old leadgenlab.co links still work?
Yes. Older reports and tools on leadgenlab.co addresses keep working. Everything new lives at workwithhugo.com.
