The short answer
How feeder market targeting works for a luxury listing
A feeder market is the outside city where a destination market's actual buyers live, not the destination itself. For Hawaii, Montecito, the Hamptons, or any similar luxury market, Hugo sets your brand ads or listing ads to reach those specific origin cities rather than running everywhere at once. You pick the package through HugoBot, and the feeder market cities get built into that targeting setup. It's one ad, aimed at where the buyer actually is.
What counts as a feeder market for a luxury listing
A feeder market is simply the city outside the destination where its real buyers actually come from. Hawaii's buyers cluster out of a handful of specific mainland metros. Montecito draws heavily from certain parts of greater Los Angeles. The Hamptons pulls largely from New York City itself. None of these destination markets get their demand from everywhere at once, and treating them like they do wastes reach on people who were never going to buy there.
This matters for how you set up advertising, because a listing ad or brand ad aimed only at the destination zip codes misses the actual buyer pool. The people searching for a Montecito estate are often sitting in Los Angeles when they search. Hugo's targeting accounts for that by building the ad around the feeder city, not just the property's own address.
How the targeting actually works inside a Hugo package
Feeder market targeting isn't a separate thing you buy. It's a setting inside the brand ads or listing ads you already have. When you talk to HugoBot to set up a package, part of that intake is naming which outside markets your listing or your name should reach, and Hugo builds the geographic target around those cities instead of a single radius around the property.
Brand ads at the Scale or Growth tier are built for this kind of multi-market reach, since the whole point of brand ads is building your name in front of the right buyers wherever they actually live. Listing ads can carry the same setup for an individual Luxury listing, aimed at the specific feeder cities that listing is likely to draw from.
It's worth keeping this separate from the venue-based add-on, which is a Luxury listing ads tactic that runs ads near a short list of specific addresses you pick, like a country club or a private school. Feeder market targeting works at the level of whole cities. The venue add-on works at the level of individual places. Both live inside the same package, they just answer different questions about where your buyer is standing.
However it's set up, you still get one Traffic Report to forward to your seller and one monthly Pulse showing how your name is being seen, pulling together results from every feeder market the ad ran in rather than splitting into separate reports per city.
What is a feeder market, exactly?
The outside city that actually sends buyers to a destination market. Hawaii, Montecito, and the Hamptons each pull heavily from a short list of specific metro areas rather than the whole country evenly. Hugo builds targeting around those known origin cities instead of a generic local radius around the listing itself. The buyer isn't local, so the ad shouldn't be either.
How does Hugo actually target a feeder market?
Through the geographic setup already built into brand ads and listing ads. When a Compass agent sets up a package with HugoBot, the outside metro areas get chosen based on where that destination's buyers typically come from, and the same ad that would normally run locally gets pointed at those cities instead. Nothing new gets bought or built for it. One ad, several places it runs.
Which package covers feeder market targeting?
Usually brand ads at the Scale or Advisory tier, since those are built for reach across more than one place. Listing ads can carry feeder market targeting too, especially for a Luxury listing, but it lives inside the targeting choices rather than as a separate purchase. Your Traffic Report and your Pulse still report as one, just pulling from every market the ad ran in. No second product to track.