The short answer
How Hugo's geofencing ads work for a Compass agent
Geofencing runs ads to people at specific addresses you pick, like country clubs, NFL practice fields, art galleries. Geofencing ads are triggered by location rather than intent, so they reach people through physical presence rather than online behavior. You give HugoBot the addresses, and we draw digital fences around those places. Geofencing comes with the Luxury listing package, Showcase can swap it in, and brand plans can add it. It works best once you already know where your buyer spends time, not as a starting point for a brand-new listing.
For the full picture, read our complete geofencing guide.
What geofencing actually means
Most display ads work by identifying the geographies buyers are from; zip codes, cities, feeder markets, and showing ads to everyone in those areas. Hugo's geofencing option is much more precise. You give us a list of addresses your buyers go to often, then we draw digital fences around those places, and devices that enter the geofence see your ads.
Geofencing fires on physical presence alone: it serves the ad to devices inside the digital fences, active buyer or not, so the trigger is location rather than intent.
Where this fits inside a Hugo package
Geofencing comes built into the Luxury listing package, layered on top of the display and YouTube video ads already included. Showcase listing packages can swap it in, and brand plans can add it. Either way, it adds even more precision to targeted reach.
You set it up the same way you set up the rest of your package: through HugoBot. Tell it the addresses you want, and it builds the geofencing alongside the ads already running.
How you decide which places to use
Pick addresses that match where your actual buyer spends time, not just places tied to the listing itself. A country club, an office tower, or a luxury gym makes sense if you know your buyer's daily pattern. An art gallery or a marina makes sense if you know what your buyer does on weekends. No required count, no fixed radius. Add and remove addresses as the listing sits on the market and as you learn more about who's actually looking.
Geofencing works best once you already know your audience well enough to name where they'll be. For a listing with no read on the buyer yet, the broader targeting inside Starter or Showcase does the job. Geofencing narrows in once you can name the exact places, not just the neighborhood.
What does Hugo's geofencing add-on actually do?
The add-on draws digital fences around specific addresses you choose, like a country club, an NFL practice field, or a building where your target buyer works, and devices that enter those fences see your display ads. The trigger is location rather than intent, so the ads reach people through physical presence rather than online behavior.
Who can add geofencing to a Hugo package?
Geofencing comes with the Luxury listing package, layered on top of the display and YouTube video ads already included. Showcase listing packages can swap it in, and brand plans can add it.
How do you pick the addresses for this kind of ad?
Through HugoBot, when you're setting up or adding to your package. List the specific addresses you want fenced. You don't need a fixed number, and you can mix venue types: a country club, a corporate campus, an art gallery. The list is yours to edit as the listing moves through its life.