Hugo Guides
Everything agents ask us
Real questions from real Compass agents, answered once so you and your AI assistant never have to ask twice.
Listing ads
The listing ad headline field guide
listing-ad-headline-field-guide
How targeting a specific area or venue actually works
how-targeting-a-specific-area-works
What a mid-cycle schedule change does to a live campaign
mid-cycle-schedule-change-effects
What $400, $600, and $1,200 actually buys
what-hugo-pricing-buys
Brand ads
What happens on a brand ads discovery call
what-happens-on-a-brand-ads-discovery-call
Reporting
Walk through a real Traffic Report
traffic-report-walkthrough
How the traffic report's timing and link actually work
traffic-report-timing-and-link
How a targeting area change takes effect mid-campaign
targeting-area-change-timing
What to look at in the final two weeks of a campaign
final-two-weeks-checklist
Working with Hugo
New to Compass? The marketing stack explained
new-to-compass-marketing-stack
What changed when the ad platform was renamed
what-changed-when-the-ad-platform-was-renamed
What it takes to expand a campaign into a new market
what-it-takes-to-expand-into-a-new-market
How campaign renewal works between one billing month and the next
campaign-renewal-month-to-month
About Hugo
Why we only work with Compass agents
why-compass-only
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